BIO & TIPICO

From Best Practices WIKI
Italy Region of Apulia
Sector: Agro-alimentary
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Product Name BIO & TIPICO

Basic Information

Company details
Organization name: Bio&Tipico
Contact: Fabrizio De Castro
Website: www.biotipicipuglia.it

Description of Best Practice

In which field can you company consider itself an example of best practice?
Marketing and Communication Strategies.
Type of best practice?
Territorial/collective
Names of partners in the case of a collective/integrated project
Individual
Main activities of the best practice
Description of the main activities planned and put in place, including where and when they took place, and who brought them to a conclusion
(indicating local operators and other subjects).
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Nowadays, Italy holds 164 Italian original products (109 DOP and 55 IGP) which in
terms of productions, main references regard the extra virgin olive oil, fruits,
vegetables, cereals, cheeses and processed meats, for a worth of 10 millions euro (7%
total Italy).
Thanks to 164 acknowledged denominations, on 741 in the whole EU, Italy holds the
first position in the community list of origins denomination products, and detains
21,45% of the whole European market. In the second position there is France with its
152 products, Spain and Portugal with 104, and then Greece, Germany and United
Kingdom, holding respectively 87, 67 and 29, until Finland and Slovenia with just one
product acknowledged. In Italy the production worth is assessed around 4,6 thousands
millions Euro that becomes 9,3 milliards at consumption level (1,8 milliards made
abroad).
Regarding traditional products, in 2007, Italian Regions raised 4330 traditional
products; the main products are fresh and processed (1.193; 28,1%), meat (716;
16,8%) follows and cheeses (456; 10,7%). Noticeably lower instead it is the significance of other sections that are beverages (alcohol
free, distilled products and liquors), animal products, fish and mollusks, oils and greases, seasoning and culinary products.
In reference, instead to “quality wine”, at the end of 2007 there were 35 Italian wines that were holding the denomination DOCG seal,
314 DOC, and 118 IGT. At regional level (Apulia), instead, concerning community quality labels (DOP/IGP), Mipaf updating 2007,
October, one can observe 9 DOP and 3 IGP on a total of 12 quality products, as reported in the following table:
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Regarding traditional products, Apulia represents 4,4% of national whole holding the acknowledgement of 190 traditional products that
in the most of cases are fresh ore processed vegetable (67) or fresh macaroni and bakery products (54). To finish the supply of
traditional Apulian products there are 21 products of meat section, 15 of cheeses category, 12 alcohol free beverages, distilled
products or liquors, 8 products in the fish and mollusks section, 8 culinary products, 4 animal products and 1 seasoning.
Concerning quality wines at regional level, just like reported in the A attachment, 25 are DOC and 6 IGT. There are not DOCG
denominations. Apulia Region anticipated, besides, the establishment of “Marchio Collettivo dei Prodotti Tipici Pugliesi” (Collective
Mark of typical Apulian Products) that represents a sort of protection, in a private way, of products denomination, liable to public
acknowledgement
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The present information regarding data protection is rendered according to article 13 of D.L. 196 (30 June 2003) - Code regarding the protection of personal data. We inform you that the personal data provided will be processed in accordance with these norms, and that such processing will be characterised by the principles of correctness, lawfulness, transparency and the protection of privacy and rights. The data is processed electronically only for the time strictly necessary for carrying out the aims for which it was collected. Specific security measures are observed as a safeguard in order to prevent the loss of the data or its illegal/incorrect use and access by non-authorised people. All the necessary data protection interventions, as foreseen by the new dispositions of ex. art. 33 (and following) of D.L. 196/2003 have been adopted. The subjects to whom the data refers have the right in any moment to obtain confirmation of the existence of this data and to be informed of its content, origin and method of processing, as well as to the logic applied when using electronic equipment. They may check whether the data is correct, and request its updating, rectification or integration, as well as be informed of the details of the subjects or categories of subjects to whom the personal data could be communicated, or who could have access to the data in their roles as controllers or processors of the data (art. 7 D.L. 196/2003). In accordance with the same article they have the right to obtain the cancellation, transformation into anonymous form or the blocking of data being processed in violation of the law, as well as opposing in any case, for legitimate motives, the processing of their data, even if it is pertinent to the aim of the data collection.

Date: 29th October 2007
Interviewed
Name Daniela
Surname Guida