“L'Oro del Parco” Project

From Best Practices WIKI
Italy Region of Apulia Province of Brindisi
Sector: Agroalimentary
Product Name“L'Oro del Parco” Project (The gold of the park)

Basic Information

Company details
Organization name: Consorzio Torre Guaceto:Contact: Apulia: Alessandro Leo
Referente: Marcello Longo (of Slow Food)
Indirizzo: via S. Anna, 6 – Carovigno (BR)
E-mail: slowfood236@gmail.com
Tel.: 3474703926
Fax: 3474703926

Description of Best Practice

In which field can you company consider itself an example of best practice?
Improvement in product quality (production of certified organic olive oil)
Type of best practice?
Names of partners in the case of a collective/integrated project
Torre Guaceto Nature Reserve partecipates in the inititative “Interreg III CADSES IIIB TW ReferenceNet”, together with other
partners such as Lecce University, ICEA-AIAB, “Banca di Credito Cooperativo di Ostini” and “Cooperativa Riforma Fondiaria di
Brief history of the Pilot Action
Description of the ideas behind the development of this action/project; the initiator(s) of the action/project; the involvement of local partners
(LAG, project operators etc.) in the conception/development of the action/project;how this action/project is embedded in the territorial strategy.
Have you started an innovative process in terms of product or process, or experimented innovative practices in terms of the
promotion of your products? Have you tried out collective forms of promotion of your products through area brands, or the creation of
an area consortium? Or have you promoted a positive group procedure in order to improve the way in which your product is
commercialised and also understood as “product/territory”?: putting all local resources on the internet, “regulating” them and giving
them a common brand – this, in fact, constitutes an action plan and marketing strategy for the promotion, diffusion and sale not only
of local products but also of products coming from the territory in which they are grown or made.
With the institution of the protected area the management of the Nature Reserve promoted various meetings with local farmers while
writing the "Rules of the Park" and the Management Plan. The aim was to make known the objectives foreseen when the park was
created, and to listen to the needs and hopes of the farmers. During these meetings it emerged that the agricultural world was afraid
that the institution of the protected area might cause limitations and constraints on agricultural activity, or that there might even be
risks of land expropriation – a reason why the park management preferred to start up development plans and programmes that
involved the area’s farmers on a voluntary basis.
In this context there is the “Oro del Parco” Project, which promotes the area of the Torre Guaceto Nature Reserve and involves local
operators (starting with the olive-growers themselves) in the promotion of the organic olive oil supply chain.

Qualitative Information Regarding the Product

Describe the area of production
Are there specific resources that characterize your area of reference? Are they agro-alimentary resources or products of handicraft? Are
there interdisciplinary and inter-territorial integrations that confer an added-value to the product?
The Nature Reserve of Torre Guaceto, instituted by decree of the Environment Ministry of 4 February 2000, is in the municipal
territory of Carovigno and Brindisi, and is the only reserve in Italy to have both a land and marine reserve.
The land reserve extends for an area of 1114 hectares (of which 250 (equal to 23%) represents the naturalistic part and 864 (equal
to 77%) are occupied by agricultural cultivations) – something which underlines how important agriculture is for this protected area.
The agricultural part of the Reserve is half occupied by seed crops, and a quarter mostly by century-old olive trees, something which
notably characterises the whole agricultural countryside.
In recent decades there has been a specialisation in the growing of seed crops, with the rotation of 2 or 3 crops per year (tomatoesbroccoli-
legumes, etc.) and consequently an increase in the exploitation of the soil, inpoverishment of the water level (with increase
in salinity), increase in the use of phytosanitary products (insecticides, fungicides, herbicides) chemical fertilizers and mechanisation.
The main cultivation is the fresh tomato (selected hybrid F1 such as Faino and 7071, known as “grappolino” (little cluster) or
“ciliegino” (little cherry), which have progressively substituted the local “fiaschetto”) and the artichoke (“Violetto” variety from Brindisi
– ripening in Spring). The historical olive groves occupy a surface of about 260 hectares and are located in a homogenous and welldefined
area – corresponding to the last slopes of the moor’s hills. The century-old olive trees are of the variety “Ogliarola Salentina”
and “Cellina di Nardò”, although some land plots have been planted in recent decades with recently introduced varieties such as the
“Piccoline”, “Cima di Melfi”, “Leccino” and “frantoio”. The area placed in the territory of Carovigno is part of the "DOP Collina di
Brindisi" extra virgin olive oil district, and of the “Hill of Brindisi Oil Road” (Strada dell'Olio Collina di Brindisi).

Product Description of its Relationship with the Market

This part of the questionnaire will cover the description of the product with the indication of the characteristics of the raw materials used, and
of the eventual phases of transformation. Please describe and underline, in the description the specific nature of the product and the
production process which differentiates it from other product that fall into the same typology.
Describe the characteristics and the origin of the main raw materials used
The olives come exclusively from olive groves located in the area of the Torre Guaceto nature riserve, are produced according to the
principles and techniques of organic agriculture and are transformed into certified organic olive oil at the co-operative oil press of the
Terranova land reform.
Specify any variations in the product in relation to the different areas and typologies
(E.g: ………in the area of this Municipality ………….. one uses olives that are treated in a different way than in other bordering
The product is sold:
Only on the local market (municipality/province/region) 60 % of total sold
Also outside regional borders 35 % of total sold
Also outside national borders 5 % of total sold
How much did it cost to take forward this best practice? In terms of cost, time and resources?
Specify length, starting date, end, etc.
The “Oro del Parco” project started in 2005 and lasted for 2 years.
The action/project is transferable to other rural areas with similar geographical and economic characteristics
As a pilot action the project is certainly transferable to other realities with a similar social-economic fabric. It wants to demonstrate in
a clear and indisputable manner to the other farmers working inside and outside the Reserve that producing while respecting
environmental resources is beneficial for one's health, for the economy, for the environment and for one's quality of life.

The present information regarding data protection is rendered according to article 13 of D.L. 196 (30 June 2003) - Code regarding the protection of personal data. We inform you that the personal data provided will be processed in accordance with these norms, and that such processing will be characterised by the principles of correctness, lawfulness, transparency and the protection of privacy and rights. The data is processed electronically only for the time strictly necessary for carrying out the aims for which it was collected. Specific security measures are observed as a safeguard in order to prevent the loss of the data or its illegal/incorrect use and access by non-authorised people. All the necessary data protection interventions, as foreseen by the new dispositions of ex. art. 33 (and following) of D.L. 196/2003 have been adopted. The subjects to whom the data refers have the right in any moment to obtain confirmation of the existence of this data and to be informed of its content, origin and method of processing, as well as to the logic applied when using electronic equipment. They may check whether the data is correct, and request its updating, rectification or integration, as well as be informed of the details of the subjects or categories of subjects to whom the personal data could be communicated, or who could have access to the data in their roles as controllers or processors of the data (art. 7 D.L. 196/2003). In accordance with the same article they have the right to obtain the cancellation, transformation into anonymous form or the blocking of data being processed in violation of the law, as well as opposing in any case, for legitimate motives, the processing of their data, even if it is pertinent to the aim of the data collection. Date: 30th October 2007

Interviewer:Mariantonietta Porcelli
Name Marcello
Surname Longo
Phone 3474703926
e-mail slowfood236@gmail.com